Affirm
I joined Affirm in 2021 in the middle of the pandemic while re-planning my COVID-cancelled wedding and renovating my house.
Having bought my first couch with Affirm, I was beyond excited to join the brand creative team. Working with top-notch creatives, we developed everything from brand campaigns to lifecycle emails to social and everything inbetween.
My role specifically involved leading copy and creative for Affirm’s partnership with Amazon, which we launched officially during Prime Day 2022.
Client: Affirm | Amazon
Project Name: Seize Prime Day with Affirm
Overview: Affirm launched its first-ever full-funnel campaign with Amazon for Prime Day 2022. The goal was to garner brand awareness and revenue through our exclusive partnership with Amazon and our owned marketing channels (email, display, web, social, and app). This campaign celebrated the launch of Prime Day 2022 by introducing Affirm to Amazon customers, making shopping more accessible by allowing Amazon customers to pay over time for everything from A to Z.
Results: This campaign drove an increase in brand awareness, user acquisition, reach, and incremental revenue.
My Role: Copy Lead
Art Director: Larry Gonzalez
