Affirm | Amazon Holiday

Coming off the success of our Affirm | Amazon Prime Day campaign, we created another full-funnel marketing campaign for the 2022 Holiday season to drive awareness and revenue.
With everything from emails to display banners to billboards in Times Square, we successfully created a co-branded campaign that aligned with Affirm’s own holiday campaign.

Client: Affirm | Amazon

Project Name: Holidays Handled

Overview: As part of Affirm’s partnership with Amazon, we wanted a full-funnel campaign that helped consumers take the stress out of holiday shopping. Using “Seize Prime Day” as a springboard, we evolved to “Seize the Holidays” for the 2022 season. We created custom images and videos with Amazon and interactive shoppable scenes and highlighted a special 0% APR deal. We created dozens of assets across display, email, audio, social, and OOH—including a massive Times Square billboard.

Results: This campaign exceeded expectations and benchmarks across various categories—increased brand awareness, transactions, and revenue.

My Role: Copy Lead

Art Director: Larry Gonzalez